Peso | 405 g |
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Dimensões | 1 × 14 × 21 cm |
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The Brand Gap
R$170,00
- Autor: marty neumeier
- Editora: New Riders
- Qtd. Páginas: 194
- Isbn: 9780321348104
- Código Estoque: 353574A
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All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!
– With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding.
– Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
– Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.