desde 1987

The Hour Between Dog and Wolf: Risk Taking, Gut Feelings and the Biology of Boom and Bust

R$187,50

LIVRO
  • Autor: John Coates
  • Editora: Penguin Press
  • Qtd. Páginas: 339
  • Isbn: 9781594203381
  • Código Estoque: 304373A
  • Estado de Conservação: Condição geral: bom, conserva-se em boas condições para o manuseio da leitura em relação ao ano de publicação. Capa/Contracapa: com leves desgastes nas extremidades; com manchas de oxidação. Folha de rosto: com manchas de oxidacao. Dorso: pequeno desgastes. Páginas: levemente amareladas pela ação do tempo; amareladas na lateral do miolo. Nada que atrapalhe a leitura.
  • 1 em estoque

    Peso 707 g
    Dimensões 3 × 17 × 24 cm
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    A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depressionThe laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk in men, especially younger men—significantly, the fear of risk is not reduced in women. Similarly, intense failure leads to a rise in levels of cortisol, the antitestosterone hormone that lowers the appetite for risk across an entire spectrum of decisions.Coates had set out to prove what was already a strong intuition from his previous life: Before he became a world-class neuroscientist, Coates ran a derivatives desk in New York. As a successful trader on Wall Street, “the hour between dog and wolf” was the moment traders transformed-they would become revved up, exuberant risk takers, when flying high, or tentative, risk-averse creatures, when cowering from their losses. Coates understood instinctively that these dispositions were driven by body chemistry—and then he proved it.The Hour Between Dog and Wolf expands on Coates’s own research to offer lessons from the entire exploding new field—the biology of risk. He brings his research to life by telling a story of fictional traders who get caught up in a bubble and then a crash. As these traders place their bets and live with the results, Coates looks inside bodies to describe the physiology driving them into irrational exuberance and then pessimism. Risk concentrates the mind—and the body—like nothing else, altering our physiology in ways that have profound and lasting effects. What’s more, biology shifts investors’ risk preferences across the business cycle and can precipitate great change in the marketplace.Though Coates’s research

    SKU: 518548Categorias: Livros, PsicologiaLoja: Loja Centro
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