| Peso | 656 g |
|---|---|
| Dimensões | 15 × 23 × 3 cm |
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What Sticks
R$18,75
LIVRO
- Autor: Rex Briggs / Gred Stuart
- Editora: Kaplan
- Edição: 1
- Tradução: ESCRITO EM INGLES
- Qtd. Páginas: 275
- Isbn: 9781419584336
- Código Estoque: 272187A
1 em estoque
Decades ago it was okay to believe, as retail magnate John Wanamaker did, that ‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.’ However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits.